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Our Model

NOW is inherently different from any accelerator or incubator because we start as early as the idea stage (day 0) as an institutional cofounder by bridging the investment and the execution gap.

We help curate the business opportunity, concept validation, MVP building, early customer adoption and first institutional funding.

NOW Innovate
Build with Us

EIRs co‑build solutions with NOW in our pre‑vetted climate opportunity spaces, leading to an MVP and our first cheque.

NOW Accelerate
Grow with Us

For startups with an MVP and early traction, we invest and embed to unlock product‑market fit and scalable growth.

NOW Invest
Partner with Us

Strategic capital for breakthrough climate solutions—early bets to scale.

What we look for?

Bold, disruptive and audacious entrepreneurs or founders committed to solving and building for critical areas of sustainability and climate.

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Researcher

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DE&I
Entrepreneurs

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Students

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First Time Entrepreneurs

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Industry Professionals

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Repeat Entrepreneurs

Evaluation Parameters for your idea

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Climate
Impact

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Commercialisation Potential

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Potential to be a Category Leader

Who

Entrepreneurs-in-Residence (EIRs) tackling NOW-curated climate problems

At What Stage?

Idea → Prototype

What We Provide?

Pre vetted climate opportunity spaces, Pre Seed Capital post validation [$250k - $750k], Shared services Deep tech & business mentorship, Early adopter access

Outcome

Incorporated venture with MVP, first capital, and a launch partner

Capital and Shared services

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Early
Funding

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Product and GTM

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PMF
Support

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Access
to Labs

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Deeptech
and Climate Experts

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Strategic Partnerships
 

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Finance
and Legal

 

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Branding
& Marketing 

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Talent
and HR 

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Space

Our Thesis

We are constantly researching, vetting, and validating new business ideas aligned to our thesis.

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Built Environment
Industrial Decarbonisation
EV & Mobility
Energy
Advanced Materials
Circular Economy
Climate Intelligence
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