Our Model
NOW is inherently different from any accelerator or incubator because we start as early as the idea stage (day 0) as an institutional cofounder by bridging the investment and the execution gap.
We help curate the business opportunity, concept validation, MVP building, early customer adoption and first institutional funding.
What we look for?
Bold, disruptive and audacious entrepreneurs or founders committed to solving and building for critical areas of sustainability and climate.
Researcher
DE&I
Entrepreneurs
Students
First Time Entrepreneurs
Industry Professionals
Repeat Entrepreneurs
Evaluation Parameters for your idea
Climate
Impact
Commercialisation Potential
Potential to be a Category Leader
Phases
of NOW
Over a period of 60-70 weeks, we help build your idea and concept into a scalable Sustainability and ClimateTech Venture.
With a committed co-founding team, pre-seed capital, handpicked mentors, and corporate partnerships, we are your strategic partners.
PHASE 0
Ideate
(4 weeks)
Scope opportunity areas, evaluate and refine venture hypotheses.
PHASE 1
Validate
(8 weeks)
Validate Desirability,Feasibility and Viability of the idea.
PHASE 2
Build
(36 weeks)
Incorporate company, Turn validated concept into Prototype/MVP, early client POC and adoption
PHASE 3
GTM & Fund Raise
(12 weeks)
Prepare Business Plan, Pitch & Raise funds.
Capital and Shared services
Early
Funding
Product and GTM
PMF
Support
Access
to Labs
Deeptech
and Climate Experts
Strategic Partnerships
Finance
and Legal
Branding
& Marketing
Talent
and HR
Space
Our Thesis
We are constantly researching, vetting, and validating new business ideas aligned to our thesis.
